FORMULATION OF A MARKETING STRATEGY FOR COMPANY BRAND MANAGEMENT

The article is dedicated to the follow-up of marketing approach formation company's brand strategy. method statistics development theoretical provisions for technology branding and a strategy managing brand.
 It clear understand «brand» behind with guidance tlumachs different authors. has been seen that trademark influencing minds price segments, role importance naming logo. Within framework article, we have branding, which designed allow company gain new competitive advantages. Introduced shaping as part market acceptance valuation method. presents score rating 100 most expensive brands in world national brands. recommended look at value product before brand. examined, advantages.
 novelty taking away results lies fact brought, modern portfolio management can be considered on basis approach. Under hour yogo optimization, serve two antagonistic criteria: maximizing profit company. Optimization based criteria principle synergy, if brandy combines mutual strength advantages one by one, it maximizes capital increases efficiency winning capital.
 this show our time achieve.